Wednesday, December 2, 2009

My Dishwasher

Dear Technika,

I own a Technika Dishwasher which I have found to be an excellent appliance – always getting my dishes exceptionally clean. Unfortunately, having exceeded the 3 year warranty period by several seconds, my Technika dishwasher’s PC Board has arbitrarily failed and now requires total replacement. As is to be expected with all recurring revenue drivers, the cost of replacement for this small component is roughly the equivalent of an entire new dishwasher. I am therefore writing to enquire as to the feasibility of your new dishwashers, namely, do you offer extended 5 year warranty; and if I choose to take up this option, what is the average turn-around time for your distributors to remove the 3-year warranty PC-Board and replace it with a PC-Board pre-programmed to burn out after exactly 5 years thereby ensuring my continued business? And finally, is there any added cost for this additional service?

If you could please provide me with answers to the above questions it will help me evaluate whether to opt for a dishwasher that will burn out after exactly 3 more years, or if I should pay the extra money for a unit that will burn out after exactly 5 years.

Thank you for your attention to this matter,

Kind Regards,

Nick Buick

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